25 January 2010

Paradise Publishers Welcomes 2010 with Income UP 85%!

Paradise Publishers had quite a successful year in 2009 and 2010 is poised to be even better!

While the global economic picture was not the brightest for most, we weathered it very well and we’re sailing into even more profitable and sizeable opportunities this year.

Take a moment now and you’ll hear about our significant jump in income and find out more about the exponential growth and profitable horizons, especially in the ebook marketplace.

2009 IN REVIEW

The Bottom Line:  With plummeting markets and optimism worldwide, the year started off with uncertainty for all. In fact, many of our largest advertising contracts were canceled by companies fearing or experiencing the worst economic factors. Nevertheless, through our persistence and high-value propositions, we secured several smaller contracts to fill in any of the voids created by this corporate fear and apprehension.  In fact, we adjusted well and it showed…
At year’s end, our gross income rose 85% from the previous year, 2008.  This marks the fourth consecutive year our profits have increased; and every year since the company’s inception. On top of this, our financial stability is solid, as we remain cash flow positive and debt free.

Paid Memberships:  The economic hardship also encouraged us to speed up our new initiatives, already underway, to further diversify our sales channels and income sources. In November, we successfully launched a paid V.I.P. Membership program through Free-eBooks.net. In less than three months, we sold over 1,574 Memberships, effectively increasing Free-eBooks.Net revenue another 34% on average. Now, our team is committed to increasing online traffic and increasing conversions of visitors into subscription sales through testing and tracking. Plus, in July, Free-eBooks.Net surpassed another milestone when we celebrated having our memberships pass 500,000 in number.  Yes, that’s over half a million members and it only makes us more attractive to online advertisers!

eBook Readers:  In order to entice paid memberships, a large part of our 2009 efforts was focused on capitalizing on the rapidly growing  eBook Reader market. The #1 selling product on Amazon.com this holiday season was their Kindle eBook reader (and still is). In fact, on Christmas, Amazon sold more electronic books than printed books for the first time ever. While the competition is ever increasing, as many large corporations aggressively target this growing market, it brings more and more attention and customers to us! Heavy hitters include SONY, Google, and even Apple, who’s rumored to be launching a new tablet, with ebook viewing capabilities, in partnership with HarperCollins.

Recognizing this explosive trend, Free-eBooks.Net has positioned ourselves to make our content accessible on all eBook Reading Devices. Earlier in the year, we converted our entire library to the Mobipocket format allowing members to read our books on their Amazon Kindle. And just in time for Christmas, we introduced the ePub format bringing us the owners of the 2nd most popular ebook reader too, the SONY Reader.

Many other popular reading devices also use ePub. This exponential growth means a boom for us, with even more potential subscribers being created. Paradise benefits all around as we obtain leverage on the backs of the titans’ marketing efforts and budget spending toward public awareness and education. We’re committed to developing for any new formats, if it broadens our reach and subscriber base to simultaneously expand our market share and increase profits.

THINGS TO COME

Having recently launched the paid, V.I.P. Membership program, as well as the new ebook formats, our immediate focus is to increase traffic and improve conversions. Our marketing efforts and web site development aim to further promote and offer these subscription services and resources.

Offline Strategic Partnerships: In order to extend our reach to our target market, we’re devising offline strategies to position ourselves ahead of the pack. We aim to form strategic partnerships with eBook Reader manufacturers and retailers looking for an edge to attract and keep their own customers (e.g. coffee house chains). They can enhance their relationships and consumer experience by promoting our membership programs to Free-eBooks.net. By providing these companies with added value, in the form of Free Trial Memberships, we’ll be able to leverage their brand recognition and marketing power to masses of consumers – all potential, new subscribers for us!

Mobility: While providing books in mobile formats, such as the Mobipocket and ePub formats mentioned above, has been a huge step in allowing our members to take our books on the go through their eBook Readers, we also aim to make it more convenient for those using mobile devices (smartphones such as Blackberries and iPhones for example) to be able to access and download books remotely. As such, a mobile version of Free-eBooks.net is in the works.

Foboko.com:  Please visit http://www.Foboko.com and take a minute after reading this update to watch our creative and informative video presentation there, if you haven’t yet. Remember to turn on and adjust your speakers, in order to listen in. The creation of Foboko.com continues to be our ultimate goal; one which we’re optimistic to be able to fulfill soon with the help of outside funding. Which leads us to our…

PUBLIC OFFERING UPDATE

Listing: While Paradise Publishers continued to thrive in 2009, despite the economic turmoil, our pursuit of a public listing hit a major roadblock early in the year. Fueled in most part by the market crisis, our former funders, the German Broker Group, was unable to fulfill their commitment to us.  It was not until this fall, that a new solid opportunity arose. Through the help of new contacts, we are pursuing funding that allows us to register our shares on a Bulletin Board here is the US. We’re circulating a Private Placement Memorandum to a select few individuals, but if you wish to recommend any contacts to us, please email me their contact information.

Transfer Agent:  We’re engaging the services of a Transfer Agent to administer and maintain our shareholder records and transfers. As part of that process, we need to request ID numbers from all shareholders. If you are a shareholder of Paradise Publishers please contact Nicolas Gremion at Nic @ ParadisePublishers.com (email broken out to avoid spam) with your social security number or corporate Tax ID (if your shares are under a business name).

Look forward to sharing more goods news about our progress and profits soon.

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